The Association of Public Limited Companies and Entrepreneurship (ΣΑΕΕ) has been a key element of the business community of our country for the last 100 years, with always substantial and highly constructive programs and activities.
FORESIGHT was called to provide a full spectrum of strategic communications services, aiming to highlight the gravitas and dynamic role of the Association, both in relation to its internal environment as well as to the broader business ecosystem of Greece. We proceeded with a reputation and communications health check to analyze the current practices and external-facing tools and submitted proposals for re-introducing the Association to key audiences based on its new services, identity and set priorities and its historic role in Greece.
Our role included day-to-day advisory support on potential issues and opportunities that could enhance the influence and appeal of the Association for selected key stakeholders (members, government, regulatory, sponsors) and to support the Association with various storytelling that included creative writing, message and image aesthetic, adapted for each target audience.