VICHY Homme Launching Campaign
 
VICHY Homme Launching Campaign  

 

 

In our effort to maximize the appeal to consumers and to reposition in a unique way tour client to the relevant market, we designed a multi-street-happening event at one of the most prestigeous streets of Athens that included among other an photographic exhibition of Yannis Bournias, video art from LED walls that had been spread around the street, a VIP cocktail party for media and lifestyle guests and a live concert.

 

The event also included presentations from esteem brands like Montegrappa, Land Rover and Logitech in an attempt to generate a broader interest. 

 
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